2001 / Three years on, Creative New Zealand published their Strategic Plan for 2001 – 2004. As in the previous Strategic Plan, Connew’s real-people-doing-real-things (in this case, artists) approach formed the top level of visual imagery, with the supplied images strung along the baseline of the pages, forming a threaded narrative, and maintaining the visual language we had established. During my time working with CNZ, publications included the profile, the annual report, two strategic plans, the annual funding guide, various research/survey documents (Know Your Audience, Portrait of the Artist), Celebrating the Arts, the quarterly On Arts magazine, community arts posters and packs, displays, building signage and the website (since updated).