WONDER-LAND POSTER

The poster folds into 16 panels, and the way it unfolds and turns is part of discovering each work and artist

identitypublishingeditorialenvironmentalmultimedia

2006 / ... Making an effective poster with so much content is more than a small challenge – nine photographs, nine bios and texts, nine lists of works, plus the brand, the venue... and then a 2000 word essay. Once I decided the essay and brand would become the attention-grabbing side of the poster, and the photo artists would feature on the reverse, I was able to relax and turn this side into a close-up experience for content and detail. I wanted to create a sense of movement within a fairly formal framework to represent the wide-ranging personalities of the photo-artists, and the touring nature of the exhibition.