A few of the logotype variations; and the Parlour Asterisk




The Parlour T-shirt, as drawn by Lily © 2012




The Parlour blog: built by Peter Johns, Butterpaper, Melbourne




Parlour Thank You card, for the Transform conference 2013



 

A note on the logo:

The typographic composition of the PARLOUR ‘asterisk’ references the architectural voice of women (parlour / parler) in a discipline where fine minds and skills are honed to converge/diverge, make marks, make change towards a new movement. The strapline, together with punctuation, is set matter-of-factly: stating the point.

The logotype is composed in the finest weight of Univers: 39 Thin Ultra Condensed, designed by Adrian Frutiger in 1954.

The strapline : women, equity, architecture. is set in Typewriter, which exists in three weights only, no italic. Typewriter was designed by Henrik Kubel and Scott Williams of A2-Type, London, and released in 2011. It is based on an original Olivetti Letterer 22 typewriter, discovered when they moved into their studio, which they used to make a typed proof that was subsequently digitised.

I was surprised to discover how geometric the sequence of letterforms P-A-R-L-O-U-R are in this circular formation. The ‘R’s are head to head; The ‘A’ is megaphone-like; the ‘L’is a strong and noble nose, and anchors the composition; the ‘U’ is perhaps a magnet; you could tap the ‘P’ and the whole thing could start up in motion! Parlour / Parler, an asterisk, a colon, a full-point (period, full-stop) — the conversation is already underway.

 

Catherine Griffiths, May 2012


05 a corporate world


selected

exhibition: A bespoke display system for the New Zealand Institute of Architects

exhibition: Point of Distance
Venice Architecture Biennale 2014 : submission

exhibition: Diverse Practice
School of Architecture, VUW

exhibition: ParlourLIVE!
Venice Architecture Biennale 2016 : submission

film: Making Waves with 20...

id: Athfield Architects
id: KAREN Network
id: KTA
id: Logan Studio
id: The Oxygen Group
id: Parlour
id: REANNZ
id: Sharon Jansen Architect
id: Stevens Lawson Architects
id: TRANSFORM

magazine: BRAIN magazine, JP
magazine: Desktop magazine, AU

mapping: KAREN Network

print: Adam Art Gallery
print: A+W•NZ
print: Kristy Gorman
print: Creative New Zealand
print: TypeSHED11

poster: A+W•NZ
poster: A Cadavre Exquis, TS11
poster: Fête du Graphisme 2015
poster: Blue Oyster Art Space
poster: Like This, Like Us
poster: Man-Made
poster: Salted:Singlet
poster: Wonder-Land
poster: Window

wayfinding: Athfields
wayfinding: Distance Markers
wayfinding: Fran Wilde Walk





Logo for Parlour: women, equity, architecture.



client: Parlour: women, equity, architecture.

Australia


Asked by Justine Clark and Naomi Stead to design a logo for a new community-based resource (part of a wider research project, Equity and Diversity: Women, Leadership and the Architecture Profession), we (JC, NS and I) set to work with FLO, derived from the name of Australia’s first registered woman architect, but this quickly changed when it was realised some of what she stood for was unfitting! By fate we were led to PARLOUR: a space to speak — bringing together research, informed opinion and resources; generating debate and discussion; expanding the spaces for women in Australian architecture”.

The typographic composition of the PARLOUR ‘asterisk’ ireferences the architectural voice of women (parlour / parler) in a discipline where fine minds and skills are honed to converge/diverge, make marks, make change towards a new movement. The strapline, together with punctuation, is set matter-of-factly: stating the point.


The logotype is composed in the finest weight of Univers: 39 Thin Ultra Condensed, designed by Adrian Frutiger in 1954.

The strapline : women, equity, architecture. is set in Typewriter, A2-Type, London, and released in 2011.

Typewriter and other members of the Univers family are used throughout the website, built by butterpaper.com — a practice run by architect and web designer Peter Johns.


related links

book: Looking for the Local: Architecture and the New Zealand Modern, by Justine Clark and Paul Walker

critique: Writing by Types, by Justine Clark

www.archiparlour.org
web.butterpaper.com

Equity and Diversity: Women, Leadership and the Architecture Profession

 





2000s selected

Athfield Architects
REANNZ Research & Education Advanced Network New Zealand
The Oxygen Group




1990s selected/archived

Creative New Zealand
Victoria University
Wools of New Zealand



Catherine Griffiths © 2011 / all rights reserved / contact / twitter / facebook /