studio catherine griffiths


Labour of Love, June 2018

A note on the poster


The moment Jacinda Ardern took over as leader of the Labour Party, with an openness and spirit of generosity that was rarely, if ever, seen in politics, the next poster in my *word-play* series was born — Jacinda was campaigning a Labour of Love. But, for some reason I couldn’t make the words work. Then Labour won the 2017 election. After nine years in the stranglehold of a Key-led government, Jacinda became our Prime Minister, the youngest leader in the world at 37. Three months later she made an even bigger statement: she and her partner Clarke Gayford were expecting a baby. The symbolism brilliant.

Still playing on my mind, but not playing out compositionally in a way that was worthy of the extraordinariness of what she represented, I put my folly aside. Her five-day attendance at Waitangi was significant for Aotearoa New Zealand, for the first time a focus on poverty, housing, health, education ... Pākeha being challenged to confront our country’s colonial past, and more.

But back to Jacinda and Clarke — after the birth of their baby daughter on the shortest day of the year, near the time of Mātariki, still, the words did not come. What to say, how to express?

And then, on June 23 the announcement of the baby’s name — Neve Te Aroha. Within the hour, the words sang and the poster was made.

— CG / June 2018


Rumori, designed by MuirMcNeil in 2014, is a “reconstruction of the typeface used on the front cover of ‘L’Arte dei rumori’, a seminal Futurist manifesto ...” later released in 2017. A perfect fit.


03 other in(ter)ventions

an international typography symposium, Wellington, NZ

typ gr ph c
a series of compact workshops, Karekare, NZ

installations, exhibitions

7/7, 14 views
Te Tuhi Project Wall, 2023, Aotearoa NZ

Shanghai Art and Design Exhibition, 2017, CHINA

A whakapapa, two lines of women, an installation drawing
All Lines Converge, Govett-Brewster Art Gallery, 2016, NZ

Installation with mirror and line
transitionalfieldwork, an exhibition, 2016, NZ

only U know ...
collaboration, Lela Jacobs AW17 Auckland, and SS17 Paris collection, NZ + FR

installation, Typojanchi 2015, 4th International Typography Biennale, Seoul, KR

The Tuwhare Poster Project
fund-raiser for the Hone Tuwhare Trust Writers Residency, NZ

memento :: motif
Proyecto de Arte Contemporáneo Alzheimer, Valparaíso, Chile

The Phone Book
a maquette, for the Club de Conversation project

Club de Conversation at S/F with Dino Chai, Auckland, NZ

Club de Conversation: Keyhole Series and Dials
rug series, Dilana Workshop, NZ

Sound Tracks
installation, The Dowse Art Museum, Lower Hutt, NZ

The Jets
short film, Paris, France


posters, protest, statements

The Best Design Awards
three posters, 2018, NZ

Labour of Love
another word-play poster, 2018, NZ

W in black
drawings in progress, 2017, NZ/FR

The Alphabet
front page takeover of the Sentinel & Enterprise newspaper for 26 days, Fitchburg, USA

The Brexit Series
a word-play poster series in response to Brexit

Raising the Flag
contemplative, suggestive — design unravelled, NZ

Protest Vessel 1/2 PRICE
a collaboration with ceramic artist Raewyn Atkinson, NZ


Labour of Love


A poster for Jacinda and Clarke, and their baby daughter.

another poster in the word-play series, notated with information on the typeface used.

The Brexit Series
W in black


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