studio catherine griffiths


The above images are just a smattering of the print and brand collateral produced over ten years (from the early 1990s) working with Victoria University, predominantly in partnership with Janice McArdle and Bridget Parrott, with writers such as Lloyd Jones, David Cohen, Eugene Doyle, and photographer Bruce Connew. Seeded by Lindsay Missen, we built a strong and intelligent brand for the University, shaped in part by its history and alumni, and, being literally a stone's throw to business and government.

The Brand Victorious — Moving with the Times
by Sarah Brown, Prodesign, NZ
February/March 1997


05 a corporate world


exhibition: A bespoke display system for New Zealand Institute of Architects

exhibition: Point of Distance
Venice Architecture Biennale 2014 submission

exhibition: Diverse Practice
School of Architecture, VUW

exhibition: ParlourLIVE!
Venice Architecture Biennale 2016 submission

film: Making Waves with 20...

id: Athfield Architects
id: KAREN Network
id: KTA
id: Logan Studio
id: The Oxygen Group
id: Parlour
id: Sharon Jansen Architect
id: Stevens Lawson Architects

online: Interstices Journal

print: A+W•NZ
print: BRAIN magazine, JP
print: Desktop magazine, AU
print: Adam Art Gallery
print: Kristy Gorman
print: Creative New Zealand
print: TypeSHED11

poster: A+W•NZ
poster: A Cadavre Exquis, TS11
poster: Fête du Graphisme 2015
poster: Blue Oyster Art Space
poster: Like This, Like Us
poster: Man-Made
poster: Salted:Singlet
poster: Things That Move Me
poster: Wonder-Land
poster: Window

wayfinding: Athfield Architect
wayfinding: Distance Markers
wayfinding: Fran Wilde Walk


Victoria University of Wellington

1993 to 2003: strategic brand design across all visual communications, from printed matter to building signage, and promotional display

The selection of print material shown, both editorial and recruitment, demonstrates how the visual and communication brand successfully carried the voice of VUW, pitched at different audiences — new students, graduate, business and alumni — a voice that was defined during my role as senior designer of Missen Design Group, with Lindsay Missen, and developed further, during the seven years VUW was a client of my studio. As with Creative New Zealand and Wellington City Council, a documentary photographic style (real people doing real things, our mantra in the 1990s), Bruce Connew and I developed a clear, comprehensive and distinctive visual brand that got people involved and enthused, and worked extremely well.

related links

Adam Art Gallery brochure


The Brand Victorious: Moving with the Times, by Sarah Brown, Prodesign, NZ, Feb/Mar 1997

2000s selected

Athfield Architects
REANNZ Research & Education Advanced Network New Zealand
The Oxygen Group

1990s selected/archived

Creative New Zealand
Victoria University
Wools of New Zealand


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